A Retail–Wholesale Success Story: Boosting Efficiency 4x with Odoo ERP
In today’s retail–wholesale landscape, businesses must sell across multiple channels simultaneously — whether it’s in-store (POS), online (e-commerce), marketplaces, consignment channels, or wholesale for partners. Having a fully integrated backend system has become essential for growth.
A standout case study is Foray Golf, a U.S.-based lifestyle golf brand, which increased its operational efficiency by 4x after adopting Odoo ERP to manage everything from inventory → sales → purchasing → manufacturing planning → accounting.
Although Foray Golf sells golf products, any retail–wholesale business can apply the same principles: a suite of modules that streamlines operations, improves accuracy, and connects all functions in real time.
Here, we highlight Foray Golf’s experience (a women’s golf apparel brand) using Odoo to quadruple productivity, illustrating how Odoo can manage retail and wholesale businesses. If you’re interested in implementing Odoo ERP for your retail–wholesale business, LYNA Software (Odoo Partner) offers end-to-end services, from sales, implementation, training, to long-term support.
1. Overview of Foray Golf and Pre-Odoo Challenges
Foray Golf is a rapidly growing women’s golf apparel brand, selling through over 350 pro shops across the U.S.
Before Odoo, they operated with patchwork systems: QuickBooks for accounting, Excel for orders, and TradeGecko for inventory. This caused fragmented operations, lack of coordination, and difficulty tracking real costs.
Without integrated systems, key data such as COGS (cost of goods sold), stock levels, invoices, and billing were not updated in real time.
2. Odoo Modules Foray Golf Uses and Their Benefits
From Odoo’s case study, the key modules Foray Golf uses include:
| Module | Benefit for Foray Golf |
|---|
| Sales | Manage orders from agents, wholesale, and custom embroidery in one system — eliminates multiple Excel sheets for orders. |
| Purchase | Coordinate with suppliers and manage procurement accurately — reduces stockouts and over-ordering. |
| Inventory | Track stock in real time, locate products, and evaluate costs — linking inventory with accounting improves delivery planning. |
| Accounting / Invoicing | Every sales order automatically updates accounting — Foray knows product costs immediately. |
| Documents | Store and share critical documents in Odoo (purchase orders, logo placements, embroidery details) — safe and convenient. |
| Studio | Automate workflows (Sales → Order Confirmation → DC Notification → QC Alert) without waiting for support — Foray can customize processes themselves. |
| Chatter | Internal communication for approvals, embroidery choices, and oversell tracking — maintains a single history and reference for all teams. |
Future plans include using Project (for internal team tracking) and Knowledge (company knowledge base) to make internal documentation and processes easily accessible.
3. Results After Implementing Odoo
4x efficiency increase — previously fragmented systems are now unified, automated, and integrated.
Real-time visibility of product costs (COGS) — instantly updated for every order or stock movement due to tight accounting–inventory integration.
Improved internal communication — Odoo Chatter centralizes approvals, embroidery threads, and color selections, reducing reliance on multiple emails or files.
Automation of key steps — e.g., logo embroidery orders automatically trigger workflow notifications to sales, production, and delivery, minimizing manual work and errors.
Clean, reliable accounting — year-end reporting is simplified, as all financial data comes from a single system.
Flexibility — Odoo Studio allows Foray to adapt workflows for custom products without constant developer support.
⭐
Key Modules for Retail–Wholesale Businesses
Inventory — real-time stock tracking across all channels
Prevents stockouts and overselling
Supports multiple warehouses, branches, and dropshipping
Sales — centralized order management
Integrates Marketplace, Website, and POS orders into one system
Automatic stock and accounting updates
Reduces duplication and human error
Purchase — control procurement and suppliers
Auto-planned orders based on sales
Analyze cost and profit per SKU
Suitable for retail stores and consignment businesses
Manufacturing (if producing in-house)
Production planning (MRP)
Accurate production cost calculation
Quality control (QC)
Website + E-Commerce
Launch online sales immediately
100% integration with POS and backend
Supports both B2C and B2B wholesale
Accounting — automated finance
Generate invoices, receipts, and tax reports
Reconcile revenue from all channels automatically
Accelerates month-end and year-end closing
⭐Outcomes for Retail–Wholesale Businesses
Based on Foray Golf’s case study:
4x improvement in operational efficiency
Reduced paperwork and redundant work
All departments see the same data in real time
Easier to expand sales channels without adding staff
Executives can access real-time reports
Read the full story in the Odoo Case Study (Foray Golf)
⭐ Implementing Retail–Wholesale ERP with LYNA Software
LYNA Software is an Odoo Partner in Thailand, providing complete ERP services:
Consulting — system sales strategy
Implementation — analysis, design, and system customization
Training — for teams
Support — ongoing post-implementation
Retail–wholesale businesses can start easily and scale quickly with Odoo ERP.
📞 Contact us /ติดต่อเราได้ที่:
If you’re looking for an integrated management system for your business, LYNA Software is ready to help:
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🌐 Website: www.lynasoftware.com
📧 Email: lynasoftware@gmail.com
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